Marketing Planning and Strategy LASA2 (Marketing Plan)2 Assignment

Marketing Planning and Strategy LASA2 (Marketing Plan)2 - Assignment Example On the other hand, the company enjoys other opportunities which it has been able to make good use of to make BMW among the most powerful market share holders in the world. In analyzing both the strengths and weaknesses within the marketing strategy of the company, proposals are made on the possible ideal practices that would improve the quality of products and expand the market of the companys products. BMW is among the leading producers of cars of premium standards within the automotive industry. The company is distinguished from the rest by its unique design, luxurious and high quality approach of its products (Curnow, 2007). The company has been subjected to a healthy competition from other market actors, especially in the form of low-price substitutes, which is the biggest threat to the company’s products. However, BMW has often demonstrated strength in the financial results hence retaining much of its shares in the market. This paper aims at analyzing the BMW marketing strategy, the strengths and weaknesses of such practices in its quest to maintain relevance in the flooded automotive market (Evans, 2008). In addition to this, the paper proposes the probable changes that could enhance the efficiency of the company as far as adapting to the current market dynamicity is concerned, as evident through the current mix in the market. BMW is one of the most coveted and strong manufacturers of cars in the world. The company boasts of a strong financial performance as compared to its competitors, which has undoubtedly enhanced the loyalty level among its customers (Papasolomou and Kitchen, 2011). It is on this basis that the company has been often ranked as one of the companies with high customer satisfaction indexes in the world. While many large manufacturers of cars struggle with the unstable market, which has led to fall in the sales, profit and market shares, BMW continues to enjoy expansion and growth in its motor production (Gabrielsson, Gabrielsson and

World War II Essay Example | Topics and Well Written Essays - 500 words - 2

World War II - Essay Example The main story is a fiction but it revolves around the attack on Pearl Harbor and some of the incidents shown in the movie relate to what we have learned in the course. The aspect in the movie that impressed me the most in the movie is that how the attack was a big surprise to the Americans and how it lead to America’s official entry into the World War II. Also the re-creation of the war scenes was very impressive as some of the scenes were exactly as photographed on the unfortunate day on December 7, 1941. We have learnt in our courses that at the time of the attack, Japan was still in peace talks with America. And the attack was a complete surprise. This is very well depicted in the movie. The president, Franklin D. Roosevelt, emphasizes on the Nazi Germany as the main enemy and how America needs to support Winston Churchill (Britain) and Stalin (Russia) by sending men and weapons. Japan is not treated as a threat at all and Europe is seen as the main danger. Also it is depi cted in the movie how the American strategists believe that Pearl Harbor can not be attacked due to its geographical isolation. One scene that stands out with this context is when a soldier states that he did not even know that Japan was sore against the US.